Part Four: Advices to the ones who stall my dream

Abdullah Alabdulhadi @simple_abod

06/08/2025

To those who will soon steward the dream that is Udinese Calcio, please accept the following as my humble advice. It is born from the deep love of a lifelong fan, the objective analysis of the club’s unique business model, and a profound respect for the soul of its supporters.

The Core Principle: Value the ‘Udinese Way’ – But Evolve It

The Pozzo family created a remarkable legacy of “doing more with less,” built on sharp scouting and intelligent player development. This “Udinese Way” is precious and should be respected. However, to make this model even more successful, a simple but crucial adjustment is needed in its communication.

For years, the club’s stance has often been that Udinese “doesn’t need to sell any player.” While this reflects financial strength, it can inadvertently cap transfer fees. Imagine a small shift in messaging: “We don’t want to sell our key players because we are building something special here.” This, backed by a willingness to strategically increase the salaries of a few core, high-potential players, would significantly enhance their market value. It is the difference between a €20 million sale and the massive fees clubs like Atalanta have managed to command. This doesn’t mean abandoning prudence; it means strategically investing in your own assets to maximize returns when a sale eventually happens.

The Heart of the Club: Reignite the Fan’s Dream

The fans of Udinese truly deserve to dream again and to feel that this new chapter will raise the bar of ambition. Concrete actions are needed to reignite that spark. Consider bringing Antonio Di Natale back to the club in a meaningful coaching or ambassadorial role. His presence alone is a symbol of Udinese’s golden era and a direct link to the moments that made fans the happiest. Similarly, explore re-engaging a figure like Pierpaolo Marino as Technical Director. A man known for his shrewdness, like the masterful Molina signing, his return would signal a commitment to restoring the club’s sharp footballing DNA

The Sporting Urgency: A New, Courageous Identity

To reignite the fans’ passion, the most immediate and visible change must happen on the pitch. This begins with a clear-eyed assessment of the current coaching situation. While Kosta Runjaić has another year on his contract, his first season revealed several red flags that suggest his approach is ill-suited to the Udinese DNA and is actively harming the club’s assets and future.

Based on my observations and public reports, here are my specific concerns:

  • Reactive and Fearful Tactics: He has shown a baffling lack of conviction. For example, after finding success with a more dynamic 3-4-2-1 formation, he reverted to the defensive 3-5-2 immediately after the first loss, abandoning a winning strategy out of fear. Even when using a 4-4-2 formation against a big team like Napoli, he described it as the “‘only chance'” for the team, framing a proactive choice as a defensive necessity, and although we got a good result, he changed it for no reason at all.
  • Mismanagement of Key Talent: This tactical rigidity leads to a gross mismanagement of talent. A coach who cannot adapt his system to accommodate a world-class player like Alexis Sánchez, forcing him to the bench simply because he “doesn’t fit the 3-5-2,” is failing in his primary duty, and this also shows disrespect for the fans who wanted to see Sanchez play more.
  • Lack of Ambition: After reaching theoretical safety last season, he failed to use the remaining games to experiment with new ideas or players, instead resorting to ultra-defensive formations like a 3-6-1, which shows a crippling lack of foresight that for sure dosn’t make him fit for long project.
  • Poor Youth Integration: He has persisted with older, underperforming players like Ehizhube instead of giving valuable minutes to younger talents like Pafundi, Bravo, or Zemura, hindering their development and costing the club potential money from sales or beneficial loans.
  • Loss of Squad Control: His approach may have led to a loss of control within the squad. This was highlighted by a bizarre incident where star striker Lorenzo Lucca was substituted immediately after scoring a penalty because he had taken the spot-kick instead of the designated taker, Florian Thauvin, and what happened twice between Pafundi and Lovric when they fight about a long free kick.

These issues are symptomatic of the larger problem that has plagued the club for a decade: the team is haunted by the ghost of Guidolin’s successful 3-5-2 formation. It has become a “shield against being held responsible for failure” for a generation of coaches. This must end. The team needs a new, proactive, and courageous tactical identity. If I may be so bold, I would suggest including a clause in every new coach’s contract: if they resort to a 3-5-2 (or 3-5-1-1) and fail to win, say, three consecutive matches, their position is automatically subject to review. This might seem extreme, but it underscores the deep desire for a change in philosophy.

A New Archetype: The “Asset-Multiplier” Coach

But it is not enough to simply identify a problem; we must also define the solution. To break the cycle of stagnation, the club must move on from the “shield against blame” coaching philosophy and actively seek a new archetype of manager—one whose primary function is to create value, both on the pitch and on the balance sheet.

The ideal coach for the next era of Udinese should possess these core characteristics:

  • An Attacking Philosophy: The club must return to the proactive, courageous, and “exhilarating football” that once defined its best years. We need a coach who aims to win, not just to avoid losing, and whose style can reignite the passion of the fanbase.
  • Tactical Flexibility: The new manager must be a modern tactician who builds a system around the players he has, not one who forces world-class talent to the bench because they don’t fit a single, rigid formation. This adaptability is essential for maximizing the potential of a diverse and developing squad.
  • A Proven Developer of Youth: This is the crucial link to the club’s business model. The ideal candidate must have a clear track record of improving young players. They should be seen as an “asset multiplier” a coach whose work on the training ground directly increases the financial value of the club’s most important assets: its players.
  • Ambition and Courage: Udinese needs a leader who is hungry, who sees the club as a project to build, and who is not afraid to challenge the league’s giants. The fans deserve a coach whose ambition matches their own desire to dream again.

To make this profile more concrete, the club should apply its world-class scouting philosophy not just to players, but to managers. The goal is to find the next tactical innovator before they become a household name. Think of the profiles of coaches like Francesco Farioli, who has implemented a clear, possession-based identity at clubs like Nice and Ajax, or Fabian Hürzeler, who achieved remarkable success and promotion with St. Pauli through modern, high-intensity football. These are the types of ambitious, project-oriented coaches with a defined, positive philosophy that Udinese should be targeting.

Hiring this type of coach is not an expense; it is the single best investment the club can make. It is a decision that drives both sporting success and financial returns, perfectly aligning the goals of the fans with the goals of the new ownership.

A Vision for the Future: My Offer to Help

I am brimming with ideas that are born from a deep love for this club and a desire to see it innovate, backed by my own ability to execute them through my companies. I humbly offer two concepts for your consideration:

  • Fanverse Udinese: I envision a living, breathing digital world—a virtual Bluenergy Stadium accessible 24/7. Fans from every corner of the globe could log in, create an avatar, watch live training sessions, access exclusive content, and interact in a constantly engaged global community, We can also create games where fans can play on the Metaverse against their favorite player’s digital asset.
  • Udinese Lab: Let’s position Udinese as a global hub for the future of football. The “Udinese Lab” could be a physical and digital startup accelerator, bringing the brightest minds in sports tech to Friuli to build the next generation of tools for scouting, performance analytics, and fan engagement. A club that doesn’t just sign the stars of tomorrow, but invents how they’re found and nurtured.

Conclusion: Honor the Past, Build the Future

Finally, whatever the future holds, it is vital to honor the immense contribution of Giampaolo Pozzo. Make him an Honorary President for life. Ensure his legacy is celebrated and that he can witness a new era of ambition and excitement that builds upon the strong foundations he laid.

Thank you for taking the time to read my story. Whether you are one of the new owners, a member of the Pozzo family, a fellow Udinese supporter, or simply someone who believes in the romance of sport, you have shared in a journey that means the world to me.

This letter is intended to be the start of a conversation, not the end. I have created this website as a home for our shared passion, and I invite you to continue the dialogue. Please leave a comment below—share your own memories, your own frustrations, your own hopes, and your own vision for the future of Udinese Calcio. Let’s build this new era together.

With sincere hope for the future,

Abdullah Alabdulhadi

2 responses

  1. Thanks to you for this beautiful romance of my life unique club.🥹🥲😥😢. Adventure and legacy, tradition and soul.
    I was born at Udine in 1952.
    I imigrate in France at Paris in 1955 with my parents.
    Now, i live at Nice in France.
    Udinese is my unique football club in my heart.
    Win or loss, i’ve the same love.
    Many thanks for exist you and for your passion bianconeri, zebrette.
    Scuse my english. I speak french and italian.

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